SMS is not the future, it is the NOW. Which is a better and faster way of talking to customers than getting into their pockets, in fact, 90% of SMS messages are read in the first 3 minutes. Sometimes, this means that we cannot forget the most basic technologies of all time: the humble text message
Ding! What happens when you hear that familiar text notification sound coming from your phone? You pick it up to check out who sent you a message, right?If the text you receive isn’t from a family member or friend, it might be a marketing message from a business. The point is either way the chances of the customer reading it is high!!
We’ll set you up with a custom SMS portal to allow you to serve your customer and your business objectives. One of the most useful features of our tool is that it allows you to schedule messages, so you can set up a messaging strategy and then let your software handle the actual sending of the messages. More advanced tools will also let you set replies to incoming text messages and analyze how successful your campaign is in real-time.
While some marketers think SMS marketing is dead, there are many advantages of SMS marketing that cannot be beaten!
Mobile marketing is lightning fast. When you send out a text message, it gets delivered immediately.Because of this, you can send time-sensitive messages like flash sales and event-related promotions. For instance, you could send users a message on Cyber Monday to maximize sales for that single day.So, once you press that “send” button, hundreds of users will instantly get your message.Plus, people always have their phones with them, increasing the chances that your message will get seen as soon as it’s delivered.
When users get an email marketing message, they have to “check” their inbox. This means receiving a notification, opening up a mobile app, and scanning through the messages in their inbox. And with so many emails and social media notifications on a daily basis, users are more likely to ignore them. But, with SMS marketing, users will be instantly made aware of a new message with a text notification. Since people usually get texts from their friends and family, those notifications are less likely to be ignored. Plus, most phones display a snippet of text messages right on the screen. SMS marketing is more personal and stands out from other notifications, causing SMS marketing to have a higher open rate than any other marketing channel.
Not only do SMS marketing messages get opened by users more frequently, but they also have higher response rates too. The average response rate for SMS marketing is 45%. Your response rates can show you if your SMS marketing messages are effective. For instance, if a particular message has a low response rate, you can tweak your message and send it again. If more users respond the second time, you know you’re on the right track. Plus, higher response rates can lead to more sales. For many customers, receiving texts is their preferred way of communicating. And 70% of customers say that SMS is a good way for businesses to get their attention.